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Marketing Automation

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Marketing Automation

Scale your pipeline effortlessly by capturing high-intent prospects, running multi-channel campaigns, and accurately measuring ROI across every ad channel.

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Why Marketing Automation ?

Stop letting qualified leads slip through the cracks. Our automation engine connects your ad channels, portal listings, and custom forms directly to targeted drip campaigns that convert prospects automatically.

  • Segmentation & Cohorts
  • Lead Nurturing
  • Marketing Attribution
  • Google, Facebook & LinkedIn Integration
  • Property Portal Integration
  • Lead Capture & Survey Forms
  • Bulk Marketing
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Marketing Automation

Marketing spend is easy to justify and hard to prove — unless every lead can be traced back to the channel, campaign, and creative that produced it. Marketing Automation connects your ad platforms, portals, and forms directly into the pipeline, so ROI is a number you can see, not a number you estimate.

7 integrated channels for lead capture
360° view of every campaign's ROI
Multi-touch attribution across the full funnel

What's Inside Marketing Automation

Explore the smart segmentation engines, multi-touch attribution tools, and ad platform integrations built to maximize your marketing ROI and generate high-intent leads.

Segmentation & Cohorts

Create highly targeted campaigns based on buyer personas and behavior.

  • Dynamic SegmentationAuto-create segments based on lead attributes, behavior, and engagement.
  • Buyer PersonasDefine ideal customer profiles based on historical data and campaign performance.
  • Behavioral CohortsSegment leads based on website behavior, email engagement, and call interactions.
  • Demographic FiltersFilter by location, income, family composition, and property preferences.
  • Predictive SegmentsAI-driven segments identifying leads most likely to convert.
  • Custom AttributesExtend segmentation with custom fields specific to your business.

Lead Nurturing

Automate follow-up sequences to convert prospects into buyers.

  • Nurture CampaignsBuild multi-touch nurture journeys with email, SMS, WhatsApp, and call workflows.
  • Trigger-Based NurturingInitiate nurture flows based on specific behaviors—site visit, brochure download, offer expiry.
  • Re-Engagement CampaignsAutomatically re-engage cold leads with targeted content and offers.
  • Personalized ContentDeliver relevant content based on lead stage, property preference, and engagement history.
  • Drip MarketingScheduled communication with increasing urgency as deals progress.
  • Conversion TrackingMonitor nurture campaign effectiveness with conversion attribution.

Marketing Attribution

Identify which channels and campaigns are driving the most conversions.

  • Multi-Touch AttributionDistribute credit across all touchpoints in the customer journey.
  • Channel AttributionTrack performance of Google, Facebook, LinkedIn, Email, Organic, and Direct channels.
  • Campaign ROICalculate ROI for every marketing campaign with cost-to-conversion tracking.
  • UTM TrackingAuto-capture UTM parameters and attribute leads to specific campaigns and sources.
  • Offline AttributionTrack offline marketing impact—billboards, events, print ads—with unique call tracking numbers and QR codes.
  • Dashboard VisualizationInteractive attribution dashboards with customizable date ranges and filters.

Google, Facebook & LinkedIn Integration

Sync leads directly from ad platforms into the sales pipeline.

  • Lead Form IntegrationAuto-sync leads from Google Lead Forms, Facebook Lead Ads, and LinkedIn Lead Gen Forms.
  • Custom Audience IntegrationBuild and sync custom audiences for retargeting campaigns.
  • Conversion TrackingSend offline conversion data back to ad platforms for better algorithm optimization.
  • Pixel IntegrationFull Meta and Google pixel integration for accurate tracking.
  • Campaign ManagementCreate, manage, and monitor campaigns directly from the platform.
  • Creative ManagementUpload and test multiple ad creatives with A/B testing capabilities.

Property Portal Integration

Push listings to all major property portals.

  • Multi-Portal SyndicationOne-click push listings to 99acres, Magicbricks, Housing.com, and more.
  • Real-Time UpdatesInventory availability automatically updates across all portals.
  • Listing ManagementManage all portal listings from a single dashboard.
  • Lead BackflowAuto-capture leads from portals into your CRM.
  • AnalyticsTrack listing views, inquiries, and conversions per portal.
  • Custom SyndicationSupport for custom portal integrations via API.

Lead Capture & Survey Forms

Build smart forms to qualify leads instantly.

  • Drag-and-Drop BuilderCreate custom forms without any coding.
  • Smart FormsProgressive forms that adapt based on user responses.
  • Lead QualificationBuilt-in scoring and qualification based on form responses.
  • Embed AnywhereEmbed forms on websites, landing pages, and social media.
  • Conditional LogicShow/hide fields based on responses for better user experience.
  • Instant NotificationsReal-time alert when high-quality leads submit forms.

Bulk Marketing

Run bulk email and SMS campaigns for new launches.

  • Email BlastsSend bulk emails to large audiences with personalization.
  • SMS BlastsSend bulk SMS with DND compliance management.
  • Campaign TrackingTrack opens, clicks, and responses for every campaign.
  • Template LibraryCreate and manage templates for different campaign types.
  • Audience ManagementManage suppression lists, unsubscribes, and preferences.
  • Legal ComplianceBuilt-in DND checking and compliance with TRAI regulations.

If you can't trace a booking back to a campaign, you're guessing at what to spend more on next quarter. Attribution replaces the guess.

Before & After

Before and After Marketing Automation

Without Automation
With Marketing Automation
Manual, disconnected process for Segmentation & Cohorts, tracked across spreadsheets and group chats.
Segmentation & Cohorts runs inside Doodleone automatically — create highly targeted campaigns based on buyer personas and behavior.
Manual, disconnected process for Lead Nurturing, tracked across spreadsheets and group chats.
Lead Nurturing runs inside Doodleone automatically — automate follow-up sequences to convert prospects into buyers.
Manual, disconnected process for Marketing Attribution, tracked across spreadsheets and group chats.
Marketing Attribution runs inside Doodleone automatically — identify which channels and campaigns are driving the most conversions.
Manual, disconnected process for Google, Facebook & LinkedIn Integration, tracked across spreadsheets and group chats.
Google, Facebook & LinkedIn Integration runs inside Doodleone automatically — sync leads directly from ad platforms into the sales pipeline.
FAQ

Common Questions About Marketing Automation

Create highly targeted campaigns based on buyer personas and behavior. Group leads by demographics, property interest, budget range, location preference, engagement level, and past interactions. Build dynamic cohorts that update automatically as lead behavior changes, ensuring your messaging always reaches the right audience at the right time.
Automate follow-up sequences to convert prospects into buyers. Build multi-channel nurture campaigns across email, SMS, WhatsApp, and calls. Set up trigger-based workflows that send the right message based on lead actions — property views, brochure downloads, site visit requests, or price inquiries. Drip campaigns can run for weeks or months, keeping your brand top-of-mind until the lead is ready to buy.
Identify which channels and campaigns are driving the most conversions. Track every lead touchpoint from first interaction to final sale. Attribution models include first-touch, last-touch, and multi-touch distribution. Understand exactly which ad platforms, email campaigns, social media posts, or portal listings are delivering the highest ROI, so you can optimize your marketing spend effectively.
Google Lead Forms, Facebook Lead Ads, and LinkedIn Lead Gen Forms all sync directly, along with major property portals like 99acres, Magicbricks, and Housing.com. Leads are captured in real-time and instantly routed to the appropriate sales agent or nurture campaign, eliminating manual data entry and reducing response time from hours to seconds.
Yes — build highly personalized email campaigns using dynamic content blocks. Personalize subject lines, greetings, property recommendations, pricing offers, and images based on lead data. For example, a lead interested in 2-BHK flats in a specific area will see only relevant listings and offers. Conditional content ensures every lead receives a tailored experience, significantly improving open rates and click-through rates.
Run A/B tests on email subject lines, call-to-action buttons, landing page designs, SMS copy, and ad creatives. Split your audience into test groups and automatically send the winning variation to the rest of your list. Detailed analytics show performance metrics for each variant, helping you continuously refine and optimize your campaigns for maximum conversion rates.
Absolutely — track cost-per-lead, cost-per-opportunity, and cost-per-sale for every campaign. Compare campaign performance side-by-side, see which channels deliver the highest quality leads, and calculate exact ROI. Visual dashboards display revenue generated per campaign, helping you make data-driven decisions about where to allocate your marketing budget for maximum returns.
Marketing Automation

Ready to put Marketing Automation to work?

Ready to automate your lead generation? Talk to us or start your free trial to see how smart audience segmentation and multi-channel marketing power your growth engine.

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